Dance Pe Chance contest (update01)

The production house has launched online contests called “Dance Pe Chance” around Rab Ne Bana Di Jodi on YouTube.com and another one called “Rab Ne Bana Diya Talent” on Ibibo.com.

Shah Rukh Khan’s first release of 2008!

Aditya Chopra’s first directorial venture after Mohabbatein in 2000!

New face Anushka Sharma’s debut movie!

These are some of the reasons that Yash Raj Films’ (YRF) Rab Ne Bana Di Jodi is being awaited with bated breath by all and sundry.

What’s more, YRF is leaving no stones unturned to promote the movie online to tap the consumers directly and get them involved.

The production house has launched online contests called “Dance Pe Chance” around Rab Ne Bana Di Jodi on YouTube.com and another one called “Rab Ne Bana Diya Talent” on Ibibo.com. None other than SRK can be seen in the promo videos urging contestants to participate in the contest and win goodies. The contest on YouTube.com is on till 15 January, 2009.

The contest urges participants to upload their videos showcasing their talent. The five most talented participants on Ibibo.com will get a chance to meet Shah Rukh Khan. Participants can upload videos showcasing their talent of acting, dancing or mimicry.

The YouTube.com promotional video for the contest has Khan saying, “Hi everyone, I am Shah Rukh Khan. Everyone get ready to dance to this extraordinary chance. First listen to the song Dance Pe Chance from my film Rab Ne Bana Di Jodi. Hidden within these lyrics are some very unique dance steps and then start choreographing a dance sequence in your own style. Upload the videos on YouTube. I’m personally going to select the videos, and the winner of the best choreographed video chosen by me will get a free music CD of Rab Ne Bana Di Jodi signed by me. So everybody, get ready – Dance Pe Chance Mar Le!”

The contest is open till January 15, 2009.

With the production house ensuring that the buzz for the movie amongst potential audiences is high, going online to social networking websites and video sharing websites seems like the way to go to tap them.

While these contests have just been activated, YouTube.com does have one sole surfer who has posted his video and it’s an interesting watch… to say the least!

Source:BusinessOfCinema

Says YRF:

So you think you can dance!! Listen to the ‘Dance Pe Chance’ song from the film “Rab Ne Bana Di Jodi”… Choreograph & Record the song in your own style… Upload your Video… Shahrukh Khan will select the best steps, out of all uploaded videos… The winning entries shall be compiled into a single video, which shall be uploaded back on YouTube and they will also get special Rab Ne Bana Di Jodi Audio CD, personally autographed by Shahrukh Khan.

Heres the intro video:

http://www.youtube.com/watch?v=hJ4k1zXkOiI&feature=diEnetr

This is the latest contest running on ibibo.com and will get a chance to meet Shah Rukh Khan…

Surinder Sahni, a simple and ordinary man dreams of doing something extraordinary. He believes that there is something special and extraordinary in all of us. So, if you have an extraordinary talent, could be anything - Dancing, Singing, Sleeping, Laughing or making others Laugh, here’s your chance to display it. Just upload your video on www.rnbdj.ibibo.com and chase your dream by getting a chance to meet Shahrukh Khan.

Only one catch to this - You have to dress up like an ordinary man.

This is the latest contest running on ibibo.com. Even Celebrities cannot rule out the power of online broadcasting and connecting through the web to reach out to their audiences.

Enter the contest here:

http://groups.ibibo.com/Groups/Overview/3001

Source: YRF/YouTube/ibibo